Strategy Consultant
for a Growth Mindset
Who i have partnered with
Get to know me
IT'S HOW YOU FRAME IT THAT MATTERS.
Crafting Stories, Designing Success
Welcome to my world, where storytelling meets strategic branding. As a seasoned, tested, and internationally experienced Marketing & Advertising executive, I solve business challenges with compelling narratives, creative outputs, and..where applicable, humor that sticks. My role is to be the starting point for groundbreaking creative work and the go-to resource for collaborative unconventional thinking, shortcutting workflows for intuitive decision-making processes.
Passion for Creative Strategic Thinking
I'm a collaborative, fact-driven thinker with a passion for understanding culture and consumer behavior. I'm obsessed with how brands can transform perceptions and create meaningful connections. My approach is rooted in strategic frameworks and business vision, ensuring that every brand solution is as dynamic as it is effective.
Global Experience, Award-Winning Impact
Throughout my career, I've had the privilege of working with some of the world's most iconic brands—those your mom knows, your partner envies, and your children adore. My journey has taken me across Europe, Africa, and the Middle East, collaborating with brilliant minds to develop projects that have not only won awards but also delivered real value to businesses.
The Unconventional Creative Consultant
I'm an unconventional creative consultant with a passion for process and disruption. I have stories and insights from my diverse career, from rockstar dreams to music mogul achievements, and a few creative awards in the bag.
Let's Elevate Your Brand
Ready to take your business to the next level? Let's connect.
Drop me a line, and let's craft a brand narrative that resonates and succeeds
How can
I help?
Strategy
Brand strategy is a shortcut system for an intuitive decision-making process. It's about framing the problems correctly and adding a dynamic perspective for change. It’s not a one-size-fits-all, however, there must be a common language and output that resonates clearly with everyone who needs to understand and implement it.
Strategic Frameworks
Brand Narratives
Planning Overview
Comms Planning
I provide strategic muscle to the implementation process at the intersection of marketing strategy and communication needs, bringing the idea to life in the best way possible.
Comms Frameworks
Campaign Ecosystems
Tactical Briefs
What our clients, partners, and friends have to say...
Testing
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Testing
Working with Joao Ruas
was exceptional. His deep understanding and practical experience with modern business solutions, combined with his ability to frame problems clearly, enabled us to progress quickly. He was fantastic to collaborate with.
Tania Jardim
CMO - Refriango
Industries
Infrastructure
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Technology
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Energy
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Logistics
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Building & Architecture
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