Strategic brand integration is essential for maximizing equity over time. Regardless of project size, always ask: How can we extend an idea to engage my audience effectively?
ExxonMobil, the largest publicly traded Oil & Gas company, faced the challenge of leveraging their ATP QATAR TENNIS OPEN sponsorship to boost social media followership organically.
Our solution was an integrated omnichannel strategy capitalizing on the event's visibility. We began well in advance, crafting a compelling story centered around ExxonMobil's Corporate Social and Environmental Responsibility efforts to save the endangered Dugong (Sea cow).
We engaged audiences with information about Dugongs, online competitions and fun facts as well brand activations before the event. Using geo-referenced capabilities, Snapchat filters, and promoted posts, boosted by an immersive VR experience at the event, featuring celebrity players and influencers, further connecting even more with fans.
The outcome was our most engaging campaign yet, with organic growth in all KPIs and exemplary use of integrated communication. Game, set, match!
